Set out to empower Roblox creators with a robust and intuitive asset management system—a transformative leap from a neglected product that had fallen out of use due to its inefficiency.

This redesign puts creators first, enabling them to unlock their full potential through streamlined workflows and powerful tools.

Focused on three core goals: boosting efficiency with faster asset discovery and iteration, elevating quality by expanding asset variety and leveraging AI to enhance creativity and handle mundane tasks, and driving satisfaction with a simple yet powerful interface.

Announced at Roblox’s RDC event in 2024, this project marks a turning point for developers, delivering a toolset that truly meets their needs and aspirations.