I designed several ads and data access products across Facebook and Instagram, navigating an increasingly challenging landscape shaped by shifting regulations and evolving technologies. One of my proudest achievements was leading the redesign of Facebook’s Ad Preferences in 2020.

The redesign introduced a completely new information architecture, refreshed content and interface design, and a set of controls for political ads tailored for the 2020 election.

This project became a benchmark for how thoughtful user experience design can transform one of Facebook’s most complex and often misunderstood products, making it more accessible and impactful for users.