A sense of control for ads
People want more control over the ads they see. That’s why Facebook has the ad preferences platform, a tool accessible from every ad.
Unfortunately this tool was not useful for people. The data from our in app surveys showed that only 40% of respondents found the platform useful.
an 80% increase in usefulness
I launched a successful new design in 2020. Featuring a new information architecture, content and interface design along with a new set of controls for political ads.
The work became an example for how a considered user experience and evidence based design can have a significant impact on the one of Facebooks most complex and misunderstood products.
A sense of control for ads
People want more control over the ads they see. That’s why Facebook has the ad preferences platform. I launched a successful new design in 2020. Featuring a new information architecture, content and interface design along with a new set of controls for political ads.
an 80% increase in usefulness
I launched a successful new design in 2020. Featuring a new information architecture, content and interface design along with a new set of controls for political ads.
The work became an example for how a considered user experience and evidence based design can have a significant impact on the one of Facebooks most complex and misunderstood products.
A sense of control for ads
People want more control over the ads they see. That’s why Facebook has the ad preferences platform. I launched a successful new design in 2020. Featuring a new information architecture, content and interface design along with a new set of controls for political ads.
an 80% increase in usefulness
I launched a successful new design in 2020. Featuring a new information architecture, content and interface design along with a new set of controls for political ads.
The work became an example for how a considered user experience and evidence based design can have a significant impact on the one of Facebooks most complex and misunderstood products.
Works and links
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Works and links
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Works and links
listening to bones
learning swift
Playing PS5
Listening to bones
Staff Product Designer @ MEta
San Francisco
listening to bones
learning swift
Playing PS5
Listening to bones
Staff Product Designer @ MEta
listening to bones
learning swift
Playing PS5
Listening to bones